Predictiva – Predictive Analytics
Predictiva focuses on user data analytics, user tracking and data integrity. While majority of user analytic tools focus on past or real time data analysis, Predictiva focuses on future – predictions, strategic predictions, customer segmentation, predictive cohorts and custom queries & question builder and more; to help you make smarter decisions in your business.
What it seemed like a very specific challenge to organize & design in user friendly way, turned into sleek UX successfully – after quite few sketches, wireframes and iterations and watching user videos from pre-existing product version. UI part is based on the template, there was still some missing elements to design after the main UX design job was completed.